Sara Anderson’s artistic career is on the rise, and she was excited to make her wholesale debut of Livable Wearable Art  to Atlanta’s AmericasMart. Sara made her first appearance at the Mart in July 2021, which happened to be the show’s return from a Covid-imposed hiatus.

“As my business began to grow people repeatedly told me to ‘do the Mart’.” She decided to show her pieces at the Atlanta Market after a designer recommended she try out for the Juried High Design.  “This gave me just enough direction.  Not only do I love a challenge but being accepted as a juried exhibitor would give me optimum exposure.  We had to jump in and quickly formulate a plan.  She was excited when her designs were chosen, but that was merely the beginning of the process. Our product, be it scarves, table linens, pillows or our recently added luxury bathrobe is all about the color and pattern.  Our challenge was making sure the booth was cohesive, attracting people and still letting the product make its statement, not to mention stay on a first timer’s budget.    We stayed close to the bone in our plan.  We chose white walls, flowers arching to frame the booth in trellis fashion much like favorite European markets and shops.  We also displayed a print of one of my paintings that we used for one of our silk scarves. We wanted to high light our process: painting and pattern to product. We used one of our favorite patterns to wallpaper the back wall.Sara-Anderson-AmericasMart Poster Inspiration

Our 36×36″ Silk Scarf

Signage and Other Issues 

As soon as Sara was accepted, she began sourcing booth design materials, including using wallpaper from Spoonflower. She also used white display ladders to show off her wearable art scarves and home goods.

The major considerations that Sara and her team faced were signage, display, wall systems, and lighting. Fortunately, the Mart provided the wall system, electricity, and lighting (for those who were willing to pay for them), and this is something that Sara took advantage of to help complete her booth in time.

Sara Anderson Fully Utilized Her Space

After doing some tweaks to the initial sketch, including adding a 4’ niche for the items that they needed to store throughout the week.

The product lines she featured consisted of scarves (silk and silk/cashmere), Home Goods (runners, napkins, tablecloths, and pillows), as well as Kimono Luxury Robes and Travel Gift Sets.

This winter of 2022, we will be expanding our new line of luxury robes, kimono and adding a market basket.  We have simplified our booth to allow the product to further shine.  We are excited!